Unique character, choice of materials, interpretation of space: a new alchemy applied by Claudio Pironi for Philipp Plein in the brand’s second store in Paris.

Opened in the area of the Champs-Élysées, the new store is organized on two levels for a total area of 180 m2. The surprising design catches the eye of visitors right from the windows, where a gigantic skull is studded with Crystallized Swarovski Elements, as the symbol of the Philipp Plein brand. It is framed by sheets of elegant black marble and enhanced by two hexagonal LED walls.

The geometric figure of the hexagon becomes the leitmotif of all the spaces, conveyed in precious materials for an unforgettable voyage in a world of luxury.