Jasper Morrison

Jasper Morrison

I find it wrong to speak of design just in terms of innovation and change. According to my experience, things that look new or different are too much emphasized and not enough emphasis is given to improvement. I don’t mean things should not look new, but that they should first of all gain right to be produced by proving to work better compared to the previous models. And what better spur to change if not doing things that work? I think the only interest in design is to attain a result, that works in the long term, in our everyday life. And that’s already something. On top of that, I think there is a sort of automatism in the change of serious projects. The objects change their appearance, when they are designed now in view of the future. Then it’s not necessary for them to be designed from the point of view of change. Of course, if a manufacturer suggests a new technology, I’m quite happy to use it. However, I do believe it makes sense to work also with the existing ones. My chief concern is to establish a cooperation with manufacturers, who share my vision of design and I find this common interest in many Italian companies.