CuldeSac

Pendulum!
by CULDESAC with INGEGNOLI

CULDESAC™, founded in Valencia, Spain, in 2002 is a creative space, where professionals from different fields of expertise and nationalities, design, interact and exchange knowledge. CuldeSac™ is divided into three areas - Creative, Communication and Experience – working respectively in product and interior design, strategic branding and communication, PR and event production, Over time CuldeSac™ has changed into a lab of innovative experiences to promote the concept of creative space. All its projects feature a multidisciplinary approach. CuldeSac™ acts also as consultant for any company operating in the fields of expertise developed by the studio. In addition, the strength of CuldeSac™ is that they don’t work only with companies looking for new proposals but with anyone who has the ability to question and a will to open new fields of investigation and development. The core structure of CuldeSac™ and the permanent base that has been coordinating all activities since 2002, is formed by Alberto Martínez (Master Royal College of Art. London inl 2000) and Pepe García (Master Royal College of Art. London in 1999), the founding members who head the creative team together with Lucia del Portillo (Industrial Design ESDI CE, San Pablo de Valencia) and Fernando Colón (University of Paris 8, UFR Arts). Since 2006, Juan Poveda (Industrial Design ESDI CEU San Pablo de Valencia) and Xavi Sempere (Industrial Design ESDI CEU San Pablo de Valencia) lead the CuldeSac™ Communication team. In 2007 Garen Moreno (University of Southern California) and Sophie von Schönburg (Emerson College Boston MA) joined CuldeSac™ and are in charge of CuldeSac™ Experience. At present, in 2009, CuldeSac™ counts 18 professionals, including Rafa Arechavaleta, Ales Grygar, Andres Oyaga, Bri Alcover, Clara Prats, Jordi Lahuerta, Jose Llopis, Sara Krines, Paloma del Portillo, Natalia Ferrero, Friedrich von Schönburg. The companies they have worked with include Bernhardt Design, Carrera y Carrera, H&M, Indera, Keraben, Lladró, Lorenz, Loewe, Mi Cuna, Moooi, Roca, Tiffany & Co., Swarovski, Vibia. Among the latest accolades, in 2008 CuldeSac™ was awarded the Compasso d'Oro - ADI Associazione per il Disegno Industriale – for the collection Neos designed for Lorenz, that had already won them the Red Dot Design Award in 2007 and the Invitational Lorenz in 2006. Still in 2008 CuldeSac™ Experience was selected to plan the event of the re-opening of Tiffany & Co in Milan and CuldeSac™ Communication won the account for the new City of Justic in Madrid. In 2007 CuldeSac™ was appointed Designer of the year AD (Architectural Digest) and got the Editors Prize at the International Convention of Contemporary Furniture ICFF in New York for the best seating design Whisper designed for Bernhardt Design’s Global Edition Collection. On the occasion of Fuorisalone 2009, besides participating in InterniDesignEnergies, CuldeSac™ presents a new collection of furniture units for the Belgian company Indera and one for the American Bernhard Design. Also, it announces a project, which is the outcome of the cooperation between the Spanish lighting company Vibia and the famous Austrian company Swarovski.